The production of music videos is dependent on the genre of
the song. For example, a Metal music
video would require a lot of band performance, whereas a Pop music video would need a lot of rehearsing because of dance
routines etc. However, apart from some acute examples (OK Go – Here It Goes
Again), music videos of all genres tend to be edited post production, just like
a film. This entails cutting, pasting, and general screen effects to make the
video unique to its genre and unique in general.The purpose of a music video is that it is a method of
promoting a Single, or an album. In other
words, music videos are a method of advertising and therefore, increasing sales
for a band, and the video production company. They also provide the song and
its accompanying video to a wider audience. For example, someone might see the
music video on a music video channel, such as MTV, and the like the track and
decide to purchase the single.
One example of a famous Music Video director is Jonas Akerlund. His Music Videos, such as Rammstein- Mein Land are famous, and well received due to their unique tone, and clever use of Intertextuality. One example of this is in the video for Mein Land, towards the end of the video, the band begin to wear face paint, similar to that seen on Brandon Lee in the iconic film The Crow, in which the actor was tragically shot dead during filming. Therefore, the use of his face paint in the video is a method of acknowledgement, and pays homage to the actor. Another famous Music Video director is Hype Williams. Known also for his distinctive style of video, for example, his video for Kanye West’s song All of the Lights was well received by audiences, and critics.
Between £50,000 and £500,0000 is spent on the average Music Video. The most expensive Music Video to date is Michael and Janet Jackson’s Scream. The total cost of this video was around $7,000,000 at the time of production. An example of a low budget Music Video is OK Go’s Here it Goes Again. This mainly consists of treadmills and the camera, budget wise.
One example of a famous Music Video director is Jonas Akerlund. His Music Videos, such as Rammstein- Mein Land are famous, and well received due to their unique tone, and clever use of Intertextuality. One example of this is in the video for Mein Land, towards the end of the video, the band begin to wear face paint, similar to that seen on Brandon Lee in the iconic film The Crow, in which the actor was tragically shot dead during filming. Therefore, the use of his face paint in the video is a method of acknowledgement, and pays homage to the actor. Another famous Music Video director is Hype Williams. Known also for his distinctive style of video, for example, his video for Kanye West’s song All of the Lights was well received by audiences, and critics.
Between £50,000 and £500,0000 is spent on the average Music Video. The most expensive Music Video to date is Michael and Janet Jackson’s Scream. The total cost of this video was around $7,000,000 at the time of production. An example of a low budget Music Video is OK Go’s Here it Goes Again. This mainly consists of treadmills and the camera, budget wise.
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