Intertextuality

Intertextuality is the relationship between different forms of media, including, film, music, and even literature.

One example of this is the Music Video for Wait and Bleed by American Nu Metal band, Slipknot. The video mirrors scenes from Stanley Kubrick’s cult classic, The Shining. Scenes include the famous ‘one shot’ tricycle riding scene, and the bar scene. Also, the famous shot from the film which shows the word ‘murder’ written in blood on the door, is mimicked by having ‘Slipknot’ written instead. Another example of Intertextuality is the video for Skrillex’s Bangarang. Oddly enough, this is based on the children’s tale, Peter Pan. This is because of the references to the video’s Antagonist’s hook for a right hand, which mirrors that of Captain Hook (the main antagonist of ‘Peter Pan’).

Intertextuality is used because it can make connections between different forms of media, such as content and background. This helps to create relationships between different media forms for audiences, this can further lead to more sales, for other media forms, due to the references to other forms of well-known media. An example of this is people might buy the Suicide Squad Soundtrack, solely based off of an interest in the accompanying film.

I may use a little amount of intertextual references in my music video. However, the few references made will be directly linked to conventional references made by other bands of the metal genre, an example may be the ‘over the top’ style of Rammstein's music videos.